What Is Disruption in Innovation? How Do Businesses Achieve Success Through This? As entrepreneurs and business owners, we generate ideas to find solutions to real-life, practical problems that will ultimately fulfill a gap in the market. In order to lead these ideas forward and disrupt the common grounds of business, innovation is key! Innovation is a complex subject but can be divided…

While digital data has become an increasingly important part of our lives (also used to improve organisational systems/decisions), there are times when data is not your friend. Read on to learn about 5 such instances and how to potentially fix them, as well as some general data disadvantages. Data explained Simply put…

Targeting Your Marketing Communications As a business owner or marketer, are you employing the optimal methods of communication to best reach your target audience? While there are several communication tactics available such as social media marketing, traditional advertising, content marketing and face-to-face interaction, not all are necessarily going to get you the best results. …

You come up with a great idea for an enterprise that you think has the potential to be successful, but you also have a full-time job…now what? The most important thing to keep in mind when deciding whether to pursue an idea or not (especially if it involves lots of…

Web Dev Ideals — Team Vs Freelancer Discover the advantages and disadvantages of using teams or freelancers to develop websites. Is one really better than the other? …

As business owners and marketers, we have likely asked the question “How do we investigate and understand the past so that we can confirm our predictions for the future?” Predicting the future is important for several reasons, not least being to ensure the survival and longevity of any business. But…

How to Manage Your Time How much time do you spend thinking about a problem before trying to solve it? Do you rush straight into a burning house or do you take a step back to first look at the floorplan? Thinking involves creating steps for doing tasks, analysing and exploring multiple methods, looking for…

THE SPECTRUM OF WEB DESIGN — CONVENIENCE OR CUSTOM? Discover the advantages and disadvantages of both website builder platforms and bespoke web design. Using these insights, as well as the particular needs of your organisation, you can decide which approach is best for your brand. …

From humble beginnings and large aspirations, a new ‘information superhighway’ dubbed the World Wide Web was born. By the end of 1993, there were 623 websites, by mid-1994 there were 2,738 websites, and by the end of that same year, there were more than 10,000 websites. In 1995, the Internet…