Analysing the Past to Predict the Future
7 min readFeb 1, 2021
As business owners and marketers, we have likely asked the question “How do we investigate and understand the past so that we can confirm our predictions for the future?” Predicting the future is important for several reasons, not least being to ensure the survival and longevity of any business. But how do we make these predictions? The answer lies in data-driven analysis and business forecasting.