Do Business Owners Disrupt Common Grounds to Forge a New Direction In Practices?

What Is Disruption in Innovation? How Do Businesses Achieve Success Through This?

As entrepreneurs and business owners, we generate ideas to find solutions to real-life, practical problems that will ultimately fulfill a gap in the market. In order to lead these ideas forward and disrupt the common grounds of business, innovation is key!

Innovation is a complex subject but can be divided into four areas, including, product, service, process and technological innovation. In turn, innovation can be compartmentalised into three types, namely, sustaining, radical and disruptive innovation. While all types involve varying levels of innovation, it is disruptive innovation that shakes up existing markets.

In this article, we delve into disruptive innovation and the characteristics thereof, plus we examine two businesses that have disrupted common grounds in order to forge a new direction in practices.

Areas of Innovation

Innovation is defined as the implementation and action of ideas that lead to outcomes such as the introduction or improvement of new products or services. While there are several areas of innovation, let’s look at product, service…